Supporting Clubs, Strengthening Communities
Partner With Home Team Heroes
From the early days of Home Team Heroes development, we've been driven by a clear purpose: to support football clubs and teams doing invaluable work in their local communities, often with limited resources. We believe innovative partnerships can create genuine value for everyone involved, both financially and through strengthening community bonds.
Your team, transformed into a card game. We create a physical, collectible football card game Team Deck, fully compatible with all our other cards and decks, featuring your actual players and club. Cards that are both playable and collectible, representing your unique team identity.
Join us as a partner. Let's showcase your club to the world!
See the Game in Action
📺 Watch:
1-minute game overview by Board Gaming Crew
📖 Read:
Independent review by What Board Game
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Create Your Club's Official Team Deck
Transforming your players into collectible card game heroes generates fresh funds for your club. Home Team Heroes offers football clubs across Europe, UK and beyond an innovative fundraising opportunity that brings fans closer to their local heroes.
Why Partner With Us?
Zero Financial Risk
No upfront costs, no inventory to manage, no financial commitments. We handle everything from design to delivery whilst you earn 50% of the profit from every deck sold.
Unique Fan Engagement
Give your supporters something truly special: a professional card game featuring their favourite players. It's more than merchandise; it's a heartfelt experience that keeps your club present in fans' lives between matchdays. Every day is a matchday with Home Team Heroes.
Effortless Process
Simply provide player photos and approve the designs. We manage the entire production, sales, and distribution process. Your only task? Let your community know about this exciting new way to support the club.
Optional Club Shop Sales
Want to sell Team Decks directly at your ground or club shop? Clubs can order stock at special retailer pricing for their own retail operations, giving you another revenue stream and immediate matchday merchandise.
How It Works
1. We Create Your Custom Team Deck
Working closely with your brand guidelines, we design a bespoke 60-card deck featuring your players, club colours, and identity. Include your first team, women's squad, youth players, coaching staff or even a club mascot. The choice is yours.
2. Simple Photo Requirements
As not every club has access to pro-tier photography or extensive image archives, we've created a photo shooting model suitable for any club. The minimum we need are two photos per player: one portrait and one celebration shot. No professional photography required. Smartphone photos against a plain background work perfectly. We give you easy and simple instructions, and we handle all the editing and design work.
3. You Approve, We Produce
Review and approve the card designs before printing. Once happy, we begin production and open pre-orders on our webshop. Manufacturing takes approximately three weeks.
4. Earn With Every Sale
For each deck sold at €29.90 / £25.90, your club receives €7.50 / ~£6.50. Sales reports and payments are provided quarterly, with complete transparency and the option to audit sales in real-time. Clubs can also purchase decks at retailer price (€11.90 / ~£10.28, VAT 0%) for their own shop sales, keeping all the profit from direct sales.
5. Fast, Hassle-Free Delivery
We use UPS to ship products quickly to customers internationally. For UK customers, we're UK VAT and EORI registered, shipping with Delivery Duty Paid (DDP). This means no surprise customs fees or import hassles for your supporters: the price they see is the price they pay.
Two Ways to Partner: Find Your Perfect Fit
We're passionate about collaborating with clubs at every level of football, from leagues and academies to grassroots. Every club and team plays a vital role in their community, and we want to support that invaluable work. At the same time, we believe in complete transparency about how we ensure these partnerships work for everyone involved.
The reality is that each Team Deck's primary audience consists of the people closest to your club: supporters, players and their families, junior members and their parents, local sponsors, and community members. Whilst we occasionally see orders from collectors and gamers further afield, success ultimately depends on reaching your immediate football family.
We've designed two partnership tiers to ensure we can work with clubs of all sizes whilst maintaining sustainable operations:
Tier 1: Full Partnership Programme
Reserved for clubs with established community presence and marketing channels. We look at factors such as social media engagement, matchday attendance, and whether the partnership brings something unique to our catalogue (such as our first women's team collaboration or our inaugural Isthmian League partnership with Leatherhead FC).
Tier 1 partners have no minimum order requirements. We simply ask that you share news of your Team Deck through your existing channels – website, social media, newsletters – and pin the advertisement for your Team Deck to your website and/or social media accounts where your fans will see it, ensuring your supporters know about this exciting new way to support the club.
Tier 2: Community Partnership Programme
Perfect for grassroots clubs, lower leagues, youth teams, and clubs still building their marketing presence. We create professional digital mockups of your cards and package design, then open pre-orders on our website.
Once 25 pre-orders are received, production begins (minimum run of 50 units). We provide all the marketing materials you need to reach your members through whatever channels you use. If the threshold isn't met within the timeframe, all pre-orders are automatically refunded – zero risk to anyone.
As a thank you for helping spread the word, Tier 2 partners receive increased royalty (€8.00 / £6.95 per deck versus €7.50 / £6.50 for Tier 1), meaning an immediate €200 / £174 when you reach the 25 pre-order threshold, with quarterly payments thereafter. Those initial pre-orders essentially fund the first production run, creating a self-sustaining model that grows with demand.
Both tiers offer the same professional quality product, the same dedicated support, and the same celebration of your club's unique identity. The only difference is how we manage the initial launch to ensure success for everyone involved.
What Makes Home Team Heroes Special?
This isn't just another trading card collection. It's a tactical football card game where every player matters. Our "Everyone is a Star" philosophy means players are balanced by position rather than individual ratings, celebrating your entire squad, not just the headline acts. Football is for everyone and every player is important in their own unique way.
The game offers two modes: an accessible Quick Match version perfect for families and newcomers, and a Competitive mode with advanced mechanics for seasoned gamers. Each deck includes two rare foil cards, adding collectibility and encouraging fans to trade and connect.
Perfect For Clubs At Every Level
Whether you're a grassroots community club, a women's team breaking new ground, or a non-league side with passionate local support, Home Team Heroes celebrates football at all levels. We've already partnered with clubs from Finland and England, ranging from grassroots to top-tier leagues, and even national deaf futsal team.
Beyond the Local Community
Whilst your core supporters remain the primary market, our platform opens doors to wider audiences. Through our webshop and expanding retail network, collectors and football enthusiasts from around the world can discover and support your club.
Marketing Support Included
We provide promotional materials and guidance to help spread the word. A few social media posts, a mention in your newsletter, and a small banner on your website can make all the difference. We're here to make this partnership successful for both of us.
Join the Home Team Heroes Family
Every club has heroes worth celebrating. From the striker who scored that unforgettable winner to the volunteer who's been marking pitches for decades, Home Team Heroes helps you honour them all whilst generating valuable funds for your club.
Ready to give your fans something extraordinary? Get in touch to discuss how we can bring your team to life in card form.
Contact us at: info@hometeamheroes.fi
Ready to Learn More?
View our complete club information pack or download it to share with your committee: